I'm not ultra into sports, but I like the Olympics. Something to do with watching creme de la creme athletes doing incredible things and seeing visual representatives of every country. It's all very cool and international.
Another thing I love about the Olympics is all the proprietary design and branding that comes along with it; basically it's a designer's dream project. My favorite are the pictograms because it's really hard to come up with a system of icons that not only look stylish, but are highly functional. They have to communicate in one glance with absolutely no math involved.
The best thing about Olympics identity design is that it capture the time of the era and a bit of the country hosting it, which leads to my two favorites. Lance Wyman's identity for Mexico 1968 for being so op-art and mod. And despite the sadness surrounding the following one; Otl Aichner's Munich 1972 identity for being so modernist.
It's not surprising that these are stellar because graphic design was at an all time high during that era. It was also the time before gradients, arbitary moves and over-stylization came in to F everything up. If you don't believe me, google all the travesties that followed; Barcelona, Atlanta, Sydney, Beijing... I'm still undecided about London 2012. I'll keep you posted.
It's not surprising that these are stellar because graphic design was at an all time high during that era. It was also the time before gradients, arbitary moves and over-stylization came in to F everything up. If you don't believe me, google all the travesties that followed; Barcelona, Atlanta, Sydney, Beijing... I'm still undecided about London 2012. I'll keep you posted.
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